Today, three out of four healthcare professionals use a smartphone and a growing number use their smartphones for health-related content and job seeking. In fact, the use of social media for job searching purposes has doubled since the first AMN social media survey was conducted in 2010, and now reaches 41 percent. Details from the
As a healthcare marketer, you are familiar with patients and their families, but managing relationships with referring physicians is fundamentally different and much more challenging. Here are 3 observations on referring physicians :: 1. Compared to patients, the awareness and knowledge of referring physicians is much higher. This can make changes in perceptions difficult
Doctors are becoming more comfortable with social media. A new survey on the “digital doctor” by ZocDoc discovered their faith in social media tools to attract patients is evolving. Facebook still tops the list with half of all physician using a Facebook page to attract patients. Surprisingly, 34% are using Google+, followed closely with 28% on
A recent infographic from Marketwave show that 9 out of 10 adults have difficulty using health information. They illustrate how health literacy impacts insurers, employers, hospitals and the general public. As digital healthcare marketers we own the platforms that can make an impact in patient education and engagement.