Tweet Improving patient satisfaction may be at the top of your to-do list in 2013, especially as it relates directly to “Meaningful Use” and maximizing revenue. But, what about engagement the consumer? It’s key! Are you building a consumer engagement strategy? If not, you should be. Consumer engagement matters Consumers are avoiding care – [...]
Tweet It’s almost cliché to say that the American healthcare system is changing. But the reality is that the pace of care delivery transformation will speed up in 2013 with technology, consumerism and the Affordable Care Act. All these factors will merge on a sector that today represents one-fifth of the economy. To protect it [...]
Tweet Its hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content. Want to be impactful but you can’t even start Most of us get hung up on what we are trying to say and how [...]
