I am delighted to be part of the Thought Leaders Project :: Hospital Marketing book.
What is the Thought Leaders Project?It is a book written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely.
The book will be published and available for purchase on Amazon.com by mid October.
It will be debuted at this year's SHSMD conference.
The Thought Leaders Project :: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry, myself included.
The book is a compilation of healthcare marketing insights, tips, and best practices written by leading hospital marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.