Recent Posts

The draw back of Facebook “like” farms
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To marketers, Facebook “likes” are immensely valuable. So valuable in fact, that an entire industry has grown from feeding our desire for more likable content, known as “like farms”. You can purchase 1,000 likes for as low as $50. The same price for 5,000 Twitter followers! Research from Pacific Standard found that purchased likes tended

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Insights into the online hospital appointment process
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Before making an appointment, patients invest a lot of time and consideration into their research. According to a 2012 Google Hospital Study, 84% of patients use both online and offline sources for health information research before making an appointment.   48% of patients took over 2 weeks to research before booking 61% of patients visited

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Is your hospital website losing you valuable revenue?
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Today, 8 out of 10 health consumers are visiting hospital websites. But up to 90% end up going somewhere else without making an appointment. Can your hospital afford this? Public data shows that an increasing number of healthcare consumers have high expectations regarding the presence, timeliness, convenience and access to specialists. On the other side, hospitals

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Who is the healthcare consumer?
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Hospitals are discovering it’s not enough to deliver quality care to remain competitive. Today’s knowledgeable healthcare consumers, especially younger patients, consider brand reputation and patient experience before their physician referral. Hospitals need to communicate their competitive position and deliver the expected patient experience to connect with younger generations. This is a new expectation for healthcare

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