Recent Posts

Doctors make worse decisions as the day wears on
Doctors and fatigue

Primary-care doctors’ likelihood of over-prescribing antibiotics increased by 1% in their second hour of work, 14% in the third hour, and 26% in the fourth. This information suggests that doctors experience “decision fatigue” over the course of a day, according to a New York Times report on a study published in JAMA. Over-prescription of antibiotics

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Who is the healthcare consumer?
healthcare-consumer

Hospitals are discovering it’s not enough to deliver quality care to remain competitive. Today’s knowledgeable healthcare consumers, especially younger patients, consider brand reputation and patient experience before their physician referral. Hospitals need to communicate their competitive position and deliver the expected patient experience to connect with younger generations. This is a new expectation for healthcare

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Create great hospital content
content

Its hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content. Want to be impactful but you can’t even start Most of us get hung up on what we are trying to say and how we

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Insights into the online hospital appointment process
appointment-new

Before making an appointment, patients invest a lot of time and consideration into their research. According to a 2012 Google Hospital Study, 84% of patients use both online and offline sources for health information research before making an appointment.   48% of patients took over 2 weeks to research before booking 61% of patients visited

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