Create great hospital content

Tweet Its hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content. Want to be impactful but you can’t even start Most of us get hung up on what we are trying to say and how [...]

Only 18% of hospital CEO’s are women

Tweet Women make up 73 percent of medical and health services managers, yet only 18 percent of hospital CEOs are women, according to a report from Rock Health, entitled “Women in Healthcare”. Women contribute :: 47% of medical school graduates 32% of physicians and surgeons 14% of partners at healthcare venture capitalists   4% of [...]

The rise of women in the workforce

Tweet Today, there is a quiet change taking place in the American workforce. No, it’s not the explosion of Millennials, or the refusal of  Boomers to retire, or the BYOD trend! The revolution is in the rise of women in the workforce – both in the number of women employed and positions of seniority. Sources :: [...]

Healthcare Today

Eight in ten internet users have looked online for health information. Many e-patients say the internet has had a significant impact on the way they care for themselves or for others. Pew Research and American Life Project.

Blogging Statistics

According the Pew Internet and American Life Project, 8% [12 million] of 147 million adult online users in the United States keep a blog, while 39% [57 million] read one. The number of writers & readers is exponentially increasing.

Healthcare Blogging

The surveys of HealthCare Vox and iHealthBeat pointed out, 93% of medical bloggers have been blogging for less than 3 years, 52% have been blogging for less than a year. More than 8.9 million US adults reported reading health blogs on-line.

Hospital Social Media

According to Ed Bennett, there are 1,229 hospitals in America using social media. Out of these, 1068 have Facebook pages, 946 use Four Square, 814 have Twitter Accounts, 575 have YouTube Channels, 566 use LinkedIn yet only 149 Blog!