Recent Posts

Who’s Using Which Social Networks?

Only 15% of US adults admit they are not a member of any social networks, according to a new survey by YouGov. Most research on this topic shows that women lead men in adoption of most social networks, with LinkedIn and Google+ the exceptions among the larger platforms.   #1 Facebook is still the largest

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Storytelling that gets more donations

Storytelling has quickly become a popular buzzword. While everyone is telling us to “do more storytelling”, in reality very few know how to do it, and even less do it well! This article, extracted from Donor Drive social fundraising eBook, will help guide you to tell your story and how to utilize followers to do

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Deloitte infographic on todays healthcare’s consumer

Deloitte have identified six types of healthcare consumers. Each of these groups navigate the healthcare system in different ways. Learn what makes each of them unique? Download the full infographic.

Hospital visitors recall digital, TV + print ads

90% people who were exposed to advertisement in a healthcare facility recall at least one ad they saw during their visit!   60% of all people in the hospital noticed the posters, the televisions, or both. 55% noticed the televisions and 45% noticed the posters. Hospital patrons spent an average of 3 hours and 20

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Who is the healthcare consumer?

Hospitals are discovering it’s not enough to deliver quality care to remain competitive. Today’s knowledgeable healthcare consumers, especially younger patients, consider brand reputation and patient experience before their physician referral. Hospitals need to communicate their competitive position and deliver the expected patient experience to connect with younger generations. This is a new expectation for healthcare marketers, but for the majority of retail brands it has always been this way. More and more, patients are shopping around for care, the same way they do for other consumer services. Patients are actively researching their clinical care alternatives to determine how and where

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Create great hospital content

Its hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content. Want to be impactful but you can’t even start Most of us get hung up on what we are trying to say and how we say it. That’s normal! Whether you need a starting concept, or you are just plumb out of ideas, this article will help  you develop content that will educate, engaged and impact your patients. When you can’t start, step outside your head If you are trying

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The rise of women in the workforce

Today, there is a quiet change taking place in the American workforce. The revolution is in the rise of women in the workforce – both in the number of women employed and positions of seniority. Sarah Sladek of XYZ University has assembled the data and an infographic has been produced by I have also extracted facts from a study from Booz & Co. and  the US Department of Labor. In the coming decade over one billion women will enter the global economy. Despite the determination and ambition, women will still face several issues preventing them from achieving an equal

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Who Is The Online Health Information Seeker?

Four in five internet users have researched health info on the web. Health information seekers account for 59% of all US adults. Yet as healthcare marketers we spend millions trying to find, reach and convert these evasive surfers! Who are they? What do they look for? I have sourced a demographic breakdown from the Pew Internet and Life Project research which breaks down our audience and will share it with you today. It is also common for health info seekers to be research on behalf of someone else, such as a parent. According to Pew, nearly half of web users

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Reward Efforts, Not Just Outcomes

If companies want to encourage an entrepreneurial spirit, they must create a culture that accepts failure. Unfortunately, most companies don’t do that. And in the absence of managerial support and proper incentives, employees are less willing to try new things. One way that companies can prevent this from happening is to reward efforts, not just outcomes. By providing rewards — both financial and non-financial — for exhibiting entrepreneurial behaviors, companies will encourage employees to take risks without the fear of failure. SOURCE: Why It’s Hard to Be Entrepreneurial by Matt Reilly. Reilly is managing director for Management Consulting in North America

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Culture Trumps Strategy

For a company to succeed, strategy is important, but a great culture is paramount.It’s the one distinguishing feature that a competitor can’t duplicate. As Peter Drucker put it, “culture eats strategy over breakfast”. Lets take a look at Southwest Airlines, the company which saw the greatest value expansion in the S&P 500 between 1971 and 2001.  Herb Kelleher — its CEO for 35 years — once said: “Given enough time and money, your competitors can duplicate almost everything you’ve got working for you. They can hire away some of your best people. They can reverse-engineer your processes. The only thing they can’t

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Physican use of social media

69% of physicians use some form of social media for work and 60% use Wikipedia professionally. After Wikipedia, the most popular sites are YouTube (used professionally by 18% of respondents), Facebook (6%), LinkedIn (5%) but only 1% use Twitter.

Blogging Statistics

According the Pew Internet and American Life Project, 8% [12 million] of 147 million adult online users in the United States keep a blog, while 39% [57 million] read one. The number of writers & readers is exponentially increasing.

Healthcare Today

Eight in ten internet users have looked online for health information. Many e-patients say the internet has had a significant impact on the way they care for themselves or for others. Pew Research and American Life Project.