Nicola Ziady an interactive marketer with over 12 years experience in building patient and physician engagement strategies and solutions for the nation's leading healthcare institutions, most recently at Cleveland Clinic and St Jude Children's Research Hospital.
I have been invited to lead discussions and present on innovative healthcare marketing in 2-3 national meetings a year for the past 5 years, and co-authored book chapter on the topic, as well as a heavily cited blog.
I currently serve as Assistant Vice President of Marketing at the University of Cincinnati.
Brief Bio :
- Brand management + protection
- Advertising + marketing
- Awareness + reputation management
- Health + marketing industry research
- Consumer health informatics
- Physician communications
- Patient education + engagement
- All things Irish!
My most recent speaking engagement was at the American Hospital Association in DC on May 3 2015.
I currently serve on the SHSMD Digital Engagement Task Force. I contributed a chapter to "The Thought Leaders Project: Hospital Marketing" book. Copies can be purchased on Amazon