Recent Posts

Best healthcare awareness campaign
sad face

Which is uglier? The fact that Methane is found in dog poop and cigarette smoke, or that Urea is found in cat pee and cigarettes? This anti smoking ad takes a serious shift in tone from meaningless poop jokes. There may be some uncomfortable chuckling, but the  the viewer is aware of two major facts:

Read More…

Best healthcare social media campaign

How do you get allergy sufferers to buy your drug? With cute animals, of course! ZYRTEC partnered with JWT New York to create FURTEC :: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer. This is a Facebook App that allows people who are suffering from allergies and stuck inside, to

Read More…

What is the future of marketing

The Naked Brand is a 2013 Bloomberg documentary, about how corporations can make small changes and help save the planet one small step at a time. This video is an introduction to an exciting new future where companies tell the truth and work hard to create better products and a better planet. Corporations have massive

Read More…

Is local search degrading your brand?

Online search is important to local business. 56% of consumers use search engines to locate nearby business yet 50% of these businesses have not updated their online listing, according to a study from ConstantContact last year. This big mistake has massive effects on the company’s brand. Research from Placeable shows us the extent of the

Read More…