Learn how Google is pushing the limits of healthcare innovation
Today's feature article
Smart healthcare marketing
Although it started out as a link generator, Google has an R&D department today that has produced technology that has impacted the lives of many patients. The initial platform was Google Health, in collaboration with my former employer Cleveland Clinic. The company also created a glucose testing contact lens for diabetes patients. The driver-less car has been developed for disabled people and a long line of technology.
Nicola Ziady an interactive marketer with over 12 years experience in building patient and physician engagement strategies and solutions for the nation's leading healthcare institutions, most recently at Cleveland Clinic and St Jude Children's Research Hospital.
I have been invited to lead discussions and present on innovative healthcare marketing in 2-3 national meetings a year for the past 5 years, and have co-authored book chapter on the topic.
I currently serve as Assistant Vice President of Marketing at the University of Cincinnati.
Brief Bio ::
- Brand management + protection
- Advertising + marketing
- Awareness + reputation management
- Health + marketing industry research
- Consumer health informatics
- Physician communications
- Patient education + engagement
- All things Irish!
My most recent speaking engagement was at the American Hospital Association in DC on May 3 2015.
I currently serve on the SHSMD Digital Engagement Task Force. I contributed a chapter to "The Thought Leaders Project: Hospital Marketing" book. Copies can be purchased on Amazon.