Patients engage in healthcare social media for rational and emotional reasons.
:: Emotional healthcare social media users want support from people who are going through a similar experience.
:: Rational social media users are searching for information about their specific conditions and symptoms.
“Our research shows that social media is a valuable forum for patients to discuss their health issues and concerns while connecting with others facing similar circumstances,” said Mark Miller, senior vice president, Epsilon Strategic & Analytic Consulting Group.
“This participation provides reassurance and intimacy, and many of the individuals who are highly engaged in social media feel better equipped to manage their health.”[GTranslate]