A smart healthcare marketing blog
June 2010

Epsilon study shows what online patients want

Patients engage in healthcare social media for rational and emotional reasons.

:: Emotional healthcare social media users want support from people who are going through a similar experience.

:: Rational social media users are searching for information about their specific conditions and symptoms.

“Our research shows that social media is a valuable forum for patients to discuss their health issues and concerns while connecting with others facing similar circumstances,” said Mark Miller, senior vice president, Epsilon Strategic & Analytic Consulting Group.

“This participation provides reassurance and intimacy, and many of the individuals who are highly engaged in social media feel better equipped to manage their health.”

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