Physicians have become steady online and smartphone users. They are tapping into the internet to research conditions, procedures, medications and to stay on top of industry news.
As a result, online promotion to healthcare professionals is growing in its importance, specifically as it relates to helping doctors care for their patients, teaching trainees and performing their jobs more efficiently.
As the market is adopting to the influence of the web, healthcare marketers are seeking new ways to build trust and relationships with clinicians without traditional face to face meetings, we try to connect with docs via social media, instant messaging and even video skype.
We are working hard to integrate our offerings into the digital tools and venues that clinicians already trust and use but to utilise these tools for business purposes. As healthcare marketers, we are trying everyday to tap into new media without being perceived as unwelcome guests. It is a daily struggle but one I am willing to continue.
Tweetable Fact ::
Physicians are spending twice as much time online for professional purposes than two years ago, in 2008 according to a survey by Manhattan Research from April 2010.