Healthcare Marketing

A smart healthcare marketing blog
May 2011

Physicians, smart phones and the next big thing

81% of surveyed American physicians have adopted smart phones, according to a May 2011 Manhattan Research survey “Taking the Pulse U.S. 11.0”

This is up from 72% last year according to James Avallone, a senior digital health care analyst at Manhattan Research.

The new survey found that 75% of physicians have purchased an Apple mobile device and that 30% of doctors use the Apple iPad to access electronic health records, view radiology images and communicate with patients.

The “Taking the Pulse” survey also found that an additional 28% of physicians plan to purchase an iPad before the end of 2011.

Why do physicians love the iPad?


1 Comment
Kristina Port says:

So are major medical centers allowing iPads for medical use and developing policies for there use? Are the medical centers encouraging the physicians to ugrade to iPads? Who is the driver behind the increased use in the medical market for this particular product?

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