Healthcare Marketing

A smart healthcare marketing blog
May 2011

Social Media Cuts Healthcare Costs and improves patient outcomes


“Health 2.0 reduces medical expenses while improving the quality of care” according to a study by Healthcare Performance Management Institute published in October 2010.

Healthcare Performance Management in the Era of ‘Twitter” discusses a number of case studiesfrom  across the USA to illustrate how social media and other Health 2.0 strategies are transforming the healthcare market and promote a cost-efficient interactive medical system which delivers better patient outcomes.

Social media initiatives that help patients, physicians and the research community will potentially drive down healthcare-related costs and ultimately improve the quality of care.

Healthcare Social Media case study ::

The Department of Veterans Affairs VistA healthcare system enabled its doctors to communicate online to coordinate care for its 3 million members. Use of VistA has cut per-patient healthcare costs by 30% because patients are more engaged, care is provided in a timely manner and unnecessary tests and procedures are avoided.

Healthcare Social Media savings ::

Toms River School District in New Jersey opened an employee health clinic and saved an average healthcare-cost-per-employee of $1,950 in the first three months of operation – a premium reduction of 19%.

Healthcare Social Media Expert feedback ::

The bottom line is that when patient information is more transparent, it enhances the delivery of healthcare, reduces costs, and improves quality,” Cha said. “The information also is valuable for measuring what forms of treatment work well and achieve the most successful outcomes.”


Download the full article :: HPM in the Era of Twitter

Camille Clark says:

Your right, current healthcare cost would evenually become lower only if the phyisican’s are willing to use available resource. Of course in majior medical situations patients will still have to visit the phyisican office. Overall, I believe that more patients will seek treatment more if this was something offered to them as a option.

Very helpful post man, thanks for the info.

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