interactive marketing

A smart healthcare marketing blog
July 2011

Great TED talks about social media

Ted talks

I have found a couple of great videos about interactive marketing and the future potential of social technologies. I have selected these two speakers based on their visionary views on social media and its impact on global scale.

[1] Clay Shirky, is an adjunct professor in New York University Graduate Interactive Telecommunications Program. He teaches a course named “Social Weather.” His work focuses on the rising use of decentralized technologies such as peer-to-peer, wireless networks, social software and open-source development. New technologies are enabling new kinds of cooperative structures to flourish as a way of getting things done in business, science, the arts and elsewhere, as an alternative to centralized and institutional structures, which he sees as self-limiting. In his writings and speeches he has argued that “a group is its own worst enemy.”
“Shirky is one of the handful of people with justifiable claim to the digerati moniker. He’s become a consistently prescient voice on networks, social software, and technology’s effects on society.”

In his presentation Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors.


[2] Evan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time. Before Williams worked on Twitter, he was part of a previous revolution in mass communication, Blogger, while working at Google. He left Google in 2004 to launch the podcasting service Odeo, and Twitter spun out from this in 2006 as a side project based on an idea of Jack Dorsey’s.

“Williams has a knack for figuring out how people want to keep in touch—even before they seem to know it themselves.”

I hope you enjoyed this selection. If you have video presentations you think would complement this post please feel free to comment below. Kind regards, Nicola

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