Blog

A smart healthcare marketing blog
22
July 2011

Healthcare is the most trusted industry by consumers

Bingo for us healthcare marketing folks! According to a recent Harris Interactive poll the hospital and healthcare industry is the most trusted by consumers. Perhaps this data can help us the next time we have a HIPPA violation or regulation to uphold? Regardless, well done #hcmkg!

A Harris Interactive report, from December 2010,  found that the hospital and healthcare industry are top of the short list of industries that consumers trust.

60% of consumers say they trust hospitals and the healthcare industry

This is very beneficial to healthcare marketers – as some of us tend to question the high level of compliance required by HIPPA. The results from this survey show us that our dedication and observance of HIPPA is appreciated by the general public.

 Harris Interactive posed the question of trust to participants of the study over 8 consecutive years 

“Which of these industries do you think are generally honest and trustworthy – so that you normally believe a statement by a company in that industry?”

 

2003

2004

2005

2006

2007

2008

2009

2010

%

%

%

%

%

%

%

%

Supermarkets

40

42

39

34

32

30

36

29

Hospitals

34

35

34

28

28

31

28

29

Banks

35

40

34

31

30

21

12

20

Electric & gas utilities

n/a

n/a

14

14

15

16

16

19

Computer hardware

27

29

27

20

18

17

23

16

Computer software

22

25

22

23

17

16

20

15

Airlines

20

22

17

16

11

11

10

12

Packaged food

23

23

21

14

12

13

16

11

Pharmaceutical & drug

13

14

9

7

11

10

9

11

Life insurance

11

15

10

11

10

9

10

10

Car manufacturers

14

18

13

9

11

10

8

8

Health insurance

7

9

9

7

7

7

7

8

Managed care [HMOs]

4

5

5

4

5

5

5

7

Phone/Telecommunication

12

13

11

10

10

9

10

7

Oil Companies

4

4

3

3

3

4

5

4

Tobacco

3

4

4

2

3

2

3

2

None of these

37

32

37

40

44

44

44

48

 

The least untrusted groups include the oil, pharmaceutical, health insurance and tobacco industries …  Oh yes, marketing is also on the untrusted watch list by consumers!

For those of you who are interested in more information here are the results of The Harris Poll® of 2,151 adults surveyed online between November 8 and 15, 2010 by Harris Interactive®.

 

Shared
No Comments

Leave a Reply