A smart healthcare marketing blog
January 2013

Decoding the Genome

With the cost of decoding an individual’s genome expected to fall in the next two to three years to $1,000 from its current price range of $10,000 to $25,000, the market for genome decoding in developed countries will explode.

This will lead to a greater understanding of disease and the development of new therapies but will raise complex privacy and cost-benefit issues.

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