Healthcare Marketing

A smart healthcare marketing blog
January 2013

Medical tourism trends

The allure of good care at much lower prices will cause increasing numbers of people to go abroad for cheaper treatment.

The Deloitte Center for Health Solutions predicts that the number of Americans traveling abroad for treatment will soar to more than 1.6 million in 2012.


Will cost pressures cause payers around the world to be more amenable to sending patients in their countries abroad for cheaper treatment?

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