Healthcare Marketing

A smart healthcare marketing blog
January 2013

Prevention is better than cure

More dollars will be spent on vaccines and other means of preventing or reducing the incidence and severity of serious diseases (e.g. cancers) and chronic conditions (e.g. obesity-related illnesses such as diabetes).


It remains to be seen whether we, as consumers, will cooperate. Smoking is only slowly diminishing and a disappointing number of people are getting colonoscopies.

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