Today, 98 million people in the United States will watch 1.2 billion online videos. This data from comScore has proven to us that online video has hit the mainstream and as healthcare marketers we should be using it in our campaigns! Also today, online consumption is 31% written and 69% audio visual. [Tweet this]
A video can make your frequently asked questions an engaging and “human” collateral piece. It is a great way to reach out to patients, to provide them with solutions as well as begin a relationship.
In a world of corporate advertising, a video of another patient with a similar condition can be very powerful. Testimonials offer real people, with real problems and real hope!
Online virtual tours have allowed patients to experience the environment before ever having to step foot into a hospital hall. An estimated 108 million Internet users viewed a Web-based tour as of August 2010, according to PEW Research Group study.
Corporate leadership interviews
We can also use video for internal communication. A video or live cast of a senior leader is a polished and controlled medium to deliver a confidential or complex message to a large number of employees. The b-roll can be edited to illustrate the correct amount of facts, sincerity and personality … if needed!
In a world where people remember …
- 10% of what they read
- 20% of what they hear
- but 80% of audiovisual
… video is a powerful marketing tool!