46% of Twitter users are college grads and are between the ages of 18 to 34.
If this is a demographic you try to reach for your business then you have to know how to market on #Twitter.
 Share the load
A good approach to ensure a steady stream of retweets and interactive message from your company Twitter profile is to employ – not one, but several users, to represent your brand. As well as lessening the pressure on you, this strategy will extend the amount of content, conversations, and also make them more believable.
In addition, having multiple staff messaging on Twitter ensures an ongoing, steady stream of tweets in the event a team member transitions to a different company!
 Time it right!
Do some research to understand the best times your businesses tweets are read and shared. You should use your analytics to know your community trends. Tools, such as Timely will analyze your last 199 tweets and find the best time to post them. All you need to do is to enter your Twitter username and you will get the report with 4 best CST times.
 Share valuable information
 Encourage employees
Your employees are you brand ambassadors – they are free marketing tools for your business. Encourage them to participate in your social efforts and spreading the news about your business and its culture. Its a good idea to provide social media training to your staff so they act and react with the proper etiquette to external business connections. A unsolicited brand recommendation from a family member or friend leads to much a higher conversion rate of purchase. All the marketing in the world cannot compete with this trusted relationship! So, lets utilise all our resources and retain employees at the same time.
 Utilise industry hashtags
As well as improving SEO and searchability of your messages, hashtags are a powerful way to send out your branded content to a wide and specific audience, outside just your own followers. Research current hashtags or create a your own to promote your updates. Healthcare specific hashtags include #hcsm #hcmkg #socialhc #WebMarketing
Twitter Tip :: When your staff members are at an industry event encourage them to participate in the hashtag stream. They can tweet about their experience at the event, retweet other people’s event experiences and when appropriate, tweet links to your company’s blog, your research updates or event trends.
 Utilise URL shorteners
The maximum count for a Twitter message is 140 character. This isn’t a lot of room and there is little room for unessential information or excessive self-promotion – neither of which I encourage! To achieve optimal social sharing messaging with Twitter, try using URL shorteners such as bit.ly. This is my favourite service, not just because I have more room to type but because I can utilise the built-in analytics such as click rate, dates, times and demographics.
- 40% of people who sign up for accounts remain active users
- 46% of users are college grads
- 92.4% of Twitter users follow less than 100 people, while 0.94% of Twitter users follow more than 1,000 people
- 5% of Twitter users account for 75% of all activity
- 76% of Twitter users use the internet wirelessly
- The busiest hour of the day for tweets is 8pm EST, with >1.4 million posted
- Wednesday and Thursday are the busiest days of the week
- The largest Twitter age demographic is 18-34, at nearly 50% of users