Healthcare Marketing

A smart healthcare marketing blog
June 2013

The new “house visit” … telehealth


Telehealth promises to lower costs and widen the reach of clinicians and will become a major differentiator for hospitals this year. Busy, tech savvy patients want more access to healthcare and as providers we have to go where our patients already are … at home!

According to American Hospitals Association 70% of the “most wired” hospitals in America already provide telehealth.

Leading this new strategy is England, where the National Health Service [NHS] has implemented a telehealth project, entitled “3 Million Lives”,  by installing remote patient monitoring systems in patients homes.

A previous pilot study conducted by the NHS reviewed over 6,000 patients in three cities suffering from three primary conditions, diabetes, heart failure or COPD. The results we powerful …

Remote monitoring reduced mortality rates by 45%

Related data was also encouraging …

  • emergency visited were reduced by 15%,
  • emergency admissions were reduced by 20%
  • bed days was reduced by 14%
  • and total costs per patient was reduced by 8%

I like your emphasis on the efficiencies of internet healthcare. I am watching that explode in my area of practice, marriage and family therapy. I have been doing sessions online with outstanding outcomes. If we only look at the miles saved and hours saved, the real costs of healthcare, including drive time, parking, and missed time at work, would be greatly reduced. Thanks for what you’re blogging here.

Dr. Shaun Jones says:

I am heartened to see the statistics displayed here. I too have led the development of a mobile app (SpeakWithDoc) that connects patients to their physicians remotely. Apart from the greatly improved health communication achieved, the time and fuel saved by the reduced drive times, the anxiety allayed by being connected, and the lower number of sick days spent seeking information, the overall win is a priceless new bonds now shared electronically between patients and their physicians.

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