Often the most important people “selling” your service are not your marketing teams, but your patients.
Learn how to turn them into hospital advocates ::
- Let them interact. Connect your patients to their peers — other people like themselves who deal with similar health issues. Bring them together through live events, forums and other networks so that they can exchange ideas and learn from each other.
- Promote their triumphs. Prospective patients care about what they can accomplish after your clinical care. Tout your patients’ recovery and achievements in articles, case studies or videos you publish as much, if not more, than your ranking or other awards.
- Have them do the talking. When you need someone to speak about your patient experience or clinical services in public forums or with the media, ask your PR person to take a back seat and give your patients the opportunity to speak on your behalf.