Visual content is in high demand right now. From patient education guides to clinical trial recruitment material, almost every type of collateral healthcare marketers create can be enhanced by using a visual element.
In digital visuals make or break your online engagement. Did you know, photos on Facebook generate 55% more likes, 105% more comments and 85% more clickthroughs than the average post. If you need more evidence that visual content is essential to your marketing, consider these 5 stats!
90% of information processed by our brains is visual.
Source: 3M Corporation
40% of people respond better to visual information than plain text.
Publishers who use infographics grow 12% in traffic than those who don’t.
1 month after Facebook timeline launced, visual content increased 65% in engagement.
Source: Simply Measured
Pinterest generated more referral traffic than Google+, YouTube and LinkedIn combined.
If you are interested in generating more visual appeal in your marketing download this guide from HubSpot, “How to Use Pinterest for Business“.