interactive marketing

A smart healthcare marketing blog
September 2013

Why you need Visual content in your marketing

Visual content is in high demand right now. From patient education guides to clinical trial recruitment material, almost every type of collateral healthcare marketers create can be enhanced by using a visual element.

In digital visuals make or break your online engagement. Did you know, photos on Facebook generate 55% more likes, 105% more comments and 85% more clickthroughs than the average post. If you need more evidence that visual content is essential to your marketing, consider these 5 stats!


number-190% of information processed by our brains is visual.
Source: 3M Corporation


number-240% of people respond better to visual information than plain text.
Source: Zabisco


number-3Publishers who use infographics grow 12% in traffic than those who don’t.
Source: AnsonAlex


number-41 month after Facebook timeline launced, visual content increased 65% in engagement.
Source: Simply Measured


number-5Pinterest generated more referral traffic than Google+, YouTube and LinkedIn combined.
Source: Shareaholic


If you are interested in generating more visual appeal in your marketing download this guide from HubSpot, “How to Use Pinterest for Business“.

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