The use of corporate social media has evolved in the last couple of years. The first phase was about using new tools and services to enhance collaboration among teams. In the second phase companies focused more on the business side of social media — customer service, marketing and communications. Today, according to Clara Shih, CEO of Hearsay Social, we have entered into a third phase as more and more companies encourage employees to use their personal accounts to endorse the brand and to speak directly to customers.
To learn how to engage your workforce, empower them to be your brand ambassadors and authentically engage at a personal and local level, read “What’s the Endgame for Social Media?“. After all, people buy from people, not companies. People trust individuals, not corporations. It’s the way business has always been done but now it will be better!