Display advertising is the dependable darling of the digital marketing world. After all, a picture is worth a thousand words and an animation worth even more. But getting a display ad just right is not an easy task to navigate.
Here are 5 best practice tips to help you.
You should not let your call-to-action blend in with the background of your ad. Best practice is to make sure that the button stands out from all competing elements.
Keep the CTA static. Don’t make your patients chase after it! Keeping a call-to-action present and predictable makes it easy to read and increases the chances of customers clicking through.
Visual clutter is off-putting for viewers. Less is more :: the less forced into an ad, the more can be understood! People don’t want to work for information, make it easy for them to know you faster!
You have 2 seconds to capture a viewer’s attention with a banner ad, and another 3 to make them want to click it. Use your website for details and use your banner to get them there.
Patients want to know why they should click your ad, this is their answer. Shave your message down to its essentials. People don’t click on ads they don’t understand, be clear and concise.