Hospital Taglines, are they dead?

Last week I read an article in Adweek that touted the “death of the tagline“.
It upset me.

I reluctantly agree that many legacy brands whose taglines propelled them to greatness no longer use them. Apple has not used “Think different” for years. I also concede that most of today’s admired brands, such as Starbucks, Whole Foods, Lululemon, Nordstrom—don’t have them, but invest their messaging efforts towards essence statements, such as Starbucks “rewarding everyday moments’.

I still believe in the power of taglines and their function. Taglines are not dead!

World Class Taglines
World Class Taglines

Here are examples of famous taglines are an evocative, and still inspire calls to action:

  • “Just Do It”
  • “Reach out and touch someone”
  • “Put a Tiger in Your Tank”

The best taglines we remember and love make an emotional connection and help a brand stand out in the customer’s mind. With this in mind, many of our healthcare colleagues throughout the states still depend, thrive and survive on their slogans.

Here are some hospital examples in alphabetical order from Junto ::

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