A smart healthcare marketing blog
February 2014

Patient care is the essence of great hospitals

Cleveland Clinic created “Empathy :: The Human Connection to Patient Care”, a four minute inspirational video exploring the stories of everyday patients. The video is designed to explore empathy, the ability to understand and share in the feeling of another.

Empathy takes on a new dimension in a hospital, where there is the push and pull of health and sickness, and where giving and receiving care happens every day.

“What if you could see a thought bubble above every person’s head, telling you what they were thinking and feeling as you walked by? Empathy is who we are in our connection to each other. It’s how we view every person who comes through our doors. If you could stand in someone else’s shoes . . . hear what they hear, see what they see, feel what they feel. Would you treat them differently?”

The video was commissioned by the Chief Experience Officer James Merlino, MD, and was produced internally by my colleagues at Cleveland Clinic Media Production. CEO Toby Cosgrove first shared the video with the Cleveland Clinic staff during his 2012 State of the Clinic address on Feb. 27, 2013.

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