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26
December 2014

Hospital visitors recall digital, TV + print ads

90% people who were exposed to advertisement in a healthcare facility recall at least one ad they saw during their visit!

  • 60% of all people in the hospital noticed the posters, the televisions, or both. 55% noticed the televisions and 45% noticed the posters.
  • Hospital patrons spent an average of 3 hours and 20 minutes exposed to HMN posters and televisions.
  • Hospital patrons who noticed the televisions spent an average of 1 hour and 8 minutes watching HMN programming and advertisements.
  • 60% were able to recall at least two advertisements and 31% were able to recall three.
  • 67% found the HMN poster content informative, compared with the television’s 54%.

Advertising works!

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Source :: This study was conducted by Health Media Network study.

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