A smart healthcare marketing blog
December 2014

Deloitte infographic on todays healthcare’s consumer

Deloitte have identified six types of healthcare consumers. Each of these groups navigate the healthcare system in different ways. Learn what makes each of them unique?
Download the full infographic.

Six healthcare consumer segments via Deloitte

Behaviours and attitudes matter the most

Prevention, preparation and sense of accountability matter

Independence, satisfaction and adherence stand out

Most consumers are interested in a customized health plan


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