Blog

A smart healthcare marketing blog
01
April 2015

The real mom

Advertising Age explores what generations of American women want when it comes to family, work and life. This eBook focuses on Gen X [30 to 44] and millennial [18 to 29] mothers and compares them to previous generations.

I have chosen a few highlights on how as marketers we can and should improve communications that target this demographic.

New_Female_Consumer_Marriage

New_Female_Consumer_Education

New_Female_Consumer_Salary

Shared
1 Comment

Looks like a great book with good stats. I also encourage you to read Why She Buys. Wonderful read all marketers should read.

Leave a Reply to Holly Smith Cancel reply