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03
May 2015

HCPs and how they use social media

Today, three out of four healthcare professionals use a smartphone and a growing number use their smartphones for health-related content and job seeking.  In fact, the use of social media for job searching purposes has doubled since the first AMN social media survey was conducted in 2010, and now reaches 41 percent.

Details from the AMN Healthcare 2013 Survey of Social Media and Mobile Usage by Healthcare Professionals survey reveal that healthcare professionals are still refining their use of social media and how they use of mobile technology.

Of the 85% of healthcare professionals who said they use social media, 55% use it primarily for personal purposes, 19% for personal and professional reasons and 11% for professional reasons.

Key findings ::
•  Pharmacists are the most likely to use social media in a job search
•  Physicians are the most likely to access the web with a mobile device
•  20% of clinicians have opted to receive mobile job alerts [double the number since 2010] •  44% of RNs surveyed reported using social media for professional networking
•  51% of RNs report using NursingJobs.com for job searches

 

44% of the registered nurses surveyed reported using social media for professional networking according to a AMN study

44% of the registered nurses surveyed reported using social media for professional networking according to a recent AMN study

20% of clinicians have opted to receive mobile job alerts, a doubling since 2010

20% of clinicians have opted to receive mobile job alerts, a doubling since 2010

About the survey ::

AMN Healthcare’s 2013 Survey of Social Media and Mobile Usage by Healthcare Professionals: Job Search and Career Trends was conducted in the spring of 2013.  More than 87,000 nurses, physicians, allied health professionals and pharmacists were invited to participate, and results are based on 1,902 completed surveys.

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Some of the ways I have noticed HCPs using social media are; create their own online communities, share their views on current news stories and discuss their concerns and queries about treatments or therapy areas. Because of this there are great benefits for pharma from listening to HCPs on social media.

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