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17
May 2015

Are hospital taglines dead?

Last week I read an article in Adweek that touted the “death of the tagline“. It upset me. Which lead me to ask the question, “are hospital taglines dead?

Its sad to say that the many legacy brands whose taglines propelled them to greatness, no longer use them. Apple has not used “Think different” for years. Most of today’s most admired brands, such as Starbucks and Whole Foods —don’t have them, they choose to invest in messaging and essence statements, such as Starbucks “rewarding everyday moments”.

Here are examples of famous taglines are an evocative, and still inspire calls to action:

  • “Just Do It”
  • “Reach out and touch someone”
  • “Put a Tiger in Your Tank”

famous-taglines

But I still believe in the power of hospital taglines and their role in connecting to patients in today’s competitive healthcare landscape.

Hospital taglines aren’t dead!

The best taglines we remember and love make an emotional connection and help a brand stand out in the customer’s mind. With this in mind, many of our healthcare colleagues throughout the states still depend, thrive and survive on their slogans. Here are some hospital tagline examples in alphabetical order from Junto ::

Nike tagline

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6 Comments

Great post Nicola. I couldn’t resist creating one of my own for medical device and pharma company taglines http://goo.gl/vOrOjW Thanks!

Nicola Ziady says:

Thank you for sharing Chen.

Isn’t “good to the last drop” Maxwell House?

I think hospital taglines are alive and well. Here are some goo Doctor slogans I found that prove it in my opinion. Let me know what you think though: Total Care. Inside and Out.

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