A smart healthcare marketing blog
July 2015

The human connection to patient care = empathy

EMPATHY :: the feeling that you understand and share another person’s experiences and emotions :: the ability to share someone else’s feelings

Patient care is more than just healing — it’s building a connection that encompasses mind, body and soul. If you could stand in someone else’s shoes . . . hear what they hear. See what they see. Feel what they feel. Would you treat them differently?

Cleveland Clinic CEO Toby Cosgrove, MD, shared this video, titled “Empathy,” with staff during the 2012 State of the Clinic address on Feb. 27, 2013. It was an amazing moment for me. I was proud then, and I am now, to be called a #Caregiver.

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