A smart healthcare marketing blog
March 2017

Will patients and caregivers embrace technology-enabled healthcare?


Almost everyone who has walked inside a hospital in recent years have seen changes in every aspect of care delivery, from ICU equipment to billing, and this is primarily based around technology advances.

Technology is now making care outside traditional settings both possible and desirable. Hospital administrators are recognizing the potential efficiency and cost savings of keeping patients out of the hospital, lowering readmission rates, and promoting adherence to care plans.

According to Deloitte’s 2016 Survey of US Health Care Consumers, patients of all demographics—even seniors—are open to the concept of technology-enabled care.

Despite a lower trend of consumer use of health technologies, its use is growing and it turns out, that consumers – both patients and caregivers – actually are amenable to technology-enabled care.


Consumer use of technology survey results

The survey confirmed the following ::

  • Consumers have an appetite for using technology-enabled care. Seven in ten consumers are likely to use at least one of the technologies we presented.
  • Telemedicine, in which half of respondents show interest, is the most popular technology. Respondents are most interested in using it for post-surgical care and chronic disease monitoring.
  • Particular subgroups are especially keen on these technologies, especially those with chronic diseases, millennials for telemedicine, and seniors for remote monitoring.
  • Caregivers are a key population. Consumers say they are most likely to use sensor technology (the IoT = the Internet of Things!) when caring for others (caregivers) rather than for themselves. Experienced caregivers are more likely to use telemedicine and remote monitoring technology than non-caregivers.
  • Consumers demand high quality, personalized care and want assurance that their personal information will be safe.


As reassuring as this sounds, we must remember that consumers are open to technology-aided care, but providers will need to earn their trust on both quality of care and protection of patient information before universal adoption.

According to Deloitte, health device companies and hospitals should consider targeting caregivers, as well as patients for adoption, and work to coordinate care on integrated platforms. And to win consumer buy-in, the user experience—for caregivers, patients, insurers, and everyone else—will need to be as seamless as possible.


Leanings from the Deloitte 2016 Survey of US Health Care Consumer survey ::


Consumers are willing to pay for telemedicine after surgery than before



Millennials more willing to pay for telemedicine than other generations



Younger patients willing to pay more for monitoring services than older generations


Source :: Findings from the Deloitte 2016 Survey of US Health Care Consumers

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