To marketers, Facebook “likes” are immensely valuable. So valuable in fact, that an entire industry has grown from feeding our desire for more likable content, known as “like farms”. You can purchase 1,000 likes for as low as $50. The same price for 5,000 Twitter followers! Research from Pacific Standard found that purchased likes tended
Social media may be free, but as marketing on this digital platform grows more sophisticated, it also gets more expensive! A recent report from the Social Media Marketing University found that largest expense in social media budgets is staff, accounting for 37% of costs. So, how do they spend their time? 60% of respondents report
Cleveland Clinic created “Empathy :: The Human Connection to Patient Care”, a four minute inspirational video exploring the stories of everyday patients. The video is designed to explore empathy, the ability to understand and share in the feeling of another. Empathy takes on a new dimension in a hospital, where there is the push and
I am a super-giant fan of Hugh MacLeod and his “cartoon art drawn on the back of business cards”! He is a genius at depicting social observations and corporate marketing in new and original ways that inspire and sometimes reprimand us for our overuse of “social objects”. You can learn more about Gaping Void and
Storytelling has been fashionable in the healthcare world for some time now. Don’t get me wrong, this is a great thing. Creating a story and finding fresh new ways to tell it, are crucial to patient engagement and a hospital’s success. But it takes more than advertising to connect with patients and caregivers. Companies such
There’s a reason why images are the most powerful and effective way to share a message or tell a story :: Simply put, we live in a visual world. Here’s a look at what cartoonist and social observer, Hugh MacLeod does with cartoons and animation and some of the science behind why it works.
Healthcare marketers understand the value of establishing a presence on social media and building a relationship with patients. But how do patients interact with hospital brands? What social sites do they prefer to share? How do they use social media? Find out here … ATYM Market Research created this amazing infographic from its research on