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A smart healthcare marketing blog
  • Reward Efforts, Not Just Outcomes

    If companies want to encourage an entrepreneurial spirit, they must create a culture that accepts failure. Unfortunately, most companies don’t do that. And in the absence of managerial support and…

  • Culture Trumps Strategy

    For a company to succeed, strategy is important, but a great culture is paramount.It’s the one distinguishing feature that a competitor can’t duplicate. As Peter Drucker put it, “culture eats…

  • Companies Need to Be More Human

    It’s time for companies to focus less on maximizing shareholder value and more on becoming human again. Embracing your organization’s humanity will move your company from the mindless management of…

  • Being a Good Fit for the Job Trumps Your Skills

    good-fit-for-job

    Some newly-hired senior leaders have a tough time when they start at a new organization, and they often fail to meet performance expectations. The main reason for their problems, according…