Put the kettle on + take a moment to in invest in yourself

Put the kettle on. Relax, and invest in yourself.

In a world that seems increasingly unpredictable, chaotic, uncertain and well, bonkers, how do we manage to build, lead, grow and maintain great companies and communities in spite of it all? Pour a cuppa, sit yourself down and lets figure it out together ...

Market Makers Podcast :: How to Harness Greek Philosophy for Modern Storytelling

Just back from a trip to Greece, I’m buzzing with inspiration from a culture that thrived on ideas, creativity, and bold thinking. Greece wasn’t just a backdrop for epic tales; it was a fertile ground for innovation, where philosophers like Socrates, Plato, and Aristotle didn’t just accept the status quo—they...

Jeff Bezos :: sage suggestions for startups

Jeff Bezos, the visionary behind Amazon, has transformed how we shop and conduct business. His journey offers powerful lessons for aspiring entrepreneurs. Here’s a distilled version of his best advice to ignite your entrepreneurial spirit: 1. Customer Obsession “Start with the customer and work backward,” Bezos insists. Prioritize understanding your...

Elon

Elon Musk :: sage suggestions for startups

Elon Musk, the visionary behind Tesla and SpaceX, is more than just a tech mogul — he’s a source of inspiration for aspiring entrepreneurs. His journey shows that with bold ideas and determination, the sky isn't the limit. Here are his best pieces of advice to kick-start your entrepreneurial journey...

Mark Cuban :: sage suggestions for startups

Mark Cuban is more than just the owner of the Dallas Mavericks and a star on "Shark Tank"; he’s an emblem of entrepreneurial success! Here are some of his key pieces of advice to inspire aspiring entrepreneurs :: 1. Power of ‘No’ Cuban highlights the importance of being selective. Learn...

Market Makers Podcast :: How can A.I. help build my startup

This excerpt from “How can A.I. build a marketing plan for my startup?” provides a comprehensive insights to budding entrepreneurs seeking to market their startups effectively. The source text, "How can AI help me market my startup", explores the various ways in which artificial intelligence (AI) can be used to...

Market Makers Podcast :: How to build a brand for my startup

This excerpt from "How to build a brand for my startup" by Nicola Ziady provides insights to budding entrepreneurs seeking to build a grand for their startups effectively. This video is a comprehensive guide for building a brand for a new startup. It covers key steps from defining the brand's...

Market Makers Podcast :: How to market my startup

This excerpt from "How do I market my startup" provides a comprehensive insights to budding entrepreneurs seeking to market their startups effectively. The video outlines 11 key strategies, starting with defining the target audience and developing a unique value proposition. The guide then covers leveraging social media, content marketing, search...

When should I consider hiring a marketing agency or professional for my startup?

Deciding when to hire a marketing agency or professional for your startup depends on various factors, including your current marketing needs, expertise, budget, and overall business goals. Here are some scenarios that might indicate it's time to consider hiring outside help :: 1. Limited Internal Expertise If your team lacks...

How do I create a marketing budget for my startup?

Creating budget for your startup involves careful planning and consideration of your overall business goals, available resources, and desired return on investment (ROI). Here’s a step-by-step guide to help you develop an effective marketing budget :: 1. Set Clear Marketing Goals Define your marketing objectives based on your overall business...

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What is the role of influencer marketing for my startup?

Influencer marketing can play a significant role in the growth and success of your startup. Here are some key aspects of how influencer marketing can benefit your business :: 1. Increased Brand Awareness Influencers have established audiences that trust their opinions. By collaborating with influencers, you can leverage their follower...

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How can I utilize email marketing for my startup effectively?

Utilizing email marketing effectively can be a game-changer for your startup, helping you build relationships with customers and drive engagement and sales. Here are some strategies to help you make the most of your email marketing efforts :: 1. Build a Quality Email List Opt-in Forms: Use sign-up forms on...

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What are effective ways to generate leads for my startup?

Generating leads is critical for the growth of your startup. Here are some effective strategies you can implement once you have your operational foundation set :: Content Marketing: Create high-quality, valuable content that addresses your target audience's pain points, such as blog posts, whitepapers, eBooks, and videos. Offer gated content...

Two young diverse business people, male and female coworkers talking, discussing project and smiling while walking down the modern office

Should I invest in paid advertising for my startup?

Investing in paid advertising can be a beneficial strategy for your startup, especially if you're looking to increase brand awareness, drive traffic, and generate leads quickly. Here are some factors to consider when deciding whether to invest in paid advertising and recommendations for platforms :: Factors to Consider: Budget: Determine...

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How do I measure the effectiveness of my marketing campaigns for my startup?

Measuring the effectiveness of your marketing campaigns is crucial for understanding what works and what doesn’t. Here are some key metrics and methods to help you evaluate your campaigns :: Set Clear Goals: Define specific, measurable objectives for each marketing campaign. This could include increasing website traffic, generating leads, or...

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How can I effectively use social media for my startup?

Using social media effectively for your startup involves several strategic steps. Here are some key approaches to start with :: Define Your Audience: Identify your target audience and understand their interests, needs, and which platforms they use most. Choose the Right Platforms: Focus on the social media platforms that best...

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How can I market my startup on a limited budget?

Marketing a startup on a limited budget can be challenging, but there are several cost-effective strategies you can use to gain visibility and engage potential customers. Here are some effective ways to market your startup economically :: Content Marketing: Create valuable, informative content that addresses the needs and interests of...

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How do I differentiate my startup from my competitors?

Differentiating your startup brand from competitors is crucial for attracting and retaining customers. Here are some tips to get started :: Identify Your Unique Selling Proposition (USP): Determine what sets your product/service apart. Could be unique features, better quality, pricing, customer service, or any aspect that adds value. Clearly articulate...

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How do I identify my startups target audience?

Identifying your startup's target audience is crucial to develop marketing strategies + products that meet needs. Here are some tips to get started :: Analyze Your Product or Service: Start by understanding what you are offering. List the features and benefits of your product or service, and consider what problems...

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What’s the best marketing strategy for my startup?

The best marketing strategy for your startup depends on various factors, including your industry, target audience, budget, and goals. However, here are some effective strategies that many startups can consider :: Content Marketing: Create valuable, informative, and engaging content (blogs, videos, infographics) that addresses your audience's pain points and interests....

As the startup landscape continues to evolve, it becomes increasingly clear that the engine propelling this change is built on community, collaboration, and innovation. At the recent StartupCincy Conference, speaker Nicola Ziady illuminated how we can foster a thriving startup environment in Greater Cincinnati. With a strong emphasis on marketing and mentorship, her insights are invaluable for entrepreneurs looking to navigate the complexities of building a startup.

How can A.I. build a marketing plan for my startup?

Using AI to build a marketing plan for your startup can significantly enhance efficiency and effectiveness. Market Research and Analysis:o Data Gathering: Use AI tools to analyze market trends, consumer behavior, and competitors. Google Trends, SEMrush, Ahrefs can provide insights into what your target audience is searching.o Sentiment Analysis: AI...