How does purpose impact an organization’s performance? That’s the question Harvard Business School Professor Rebecca Henderson explored during a recent lecture streamed via Facebook Live.
Professor Henderson discusses the role that purpose can play in driving employee motivation, productivity, and creativity.
Over the course of the talk, Henderson covered a lot of ground, addressing:
- How recent findings in psychology show that engaging and empowering employees is vitally important to spurring motivation
- The role that people management best practices play in boosting profitability, and why, across industries, the most productive firms are more than twice as productive as the least productive firms
- The ways in which being a purpose-driven organization is correlated with doing better
- And why simply adopting a purpose isn’t enough for firms to maximize performance
Using real-world examples and data from companies including Toyota, Southwest Airlines, and Nordstrom, Henderson presented a compelling case for why now, more than ever, it’s important for business leaders to focus on purpose.
HBS Professor Explores the Impact Purpose Can Have on Your Organization
Harvard Business Review
