Artificial intelligence [AI] is still all the rage. Generative AI, able to spit out images and text, is growing in popularity as more AI-supported tools are coming on board. “Generative-AI tools aren’t a fad. They will only become more present in our daily lives,” the Wall Street Journal reported.
It’s time to see how they can fit into your workflow and dabble in some of these tools — if you haven’t already. Most of us have already heard of ChatGPT, Bing and Bard but you may not have heard of some of these ::
- Adobe Firefly, an image generator, lets users input a text description to create images, textures displayed on top of text, styles, etc.
- AI-powered audio generators are also gaining popularity. Tools like Prime Voice by ElevenLabs can clone people’s voices. Prime Voice AI brings text-to-speech and cloning voice software to the next level and can narrate news articles, tell stories and narrate other types of long-form content.
- AI is making note-taking and tracking action items easier with OtterPilot. The tool lets individuals and organizations record meetings, transcribe notes, summarize activities and more.
Why does this matters?
For marketing and PR pros, using artificial intelligence to boost your brand or make your work faster and easier is quickly becoming a standard part of the profession.
We need to stay curious and experiment when it comes to discovering, learning and putting into practice new AI trends and components. Developing this AI muscle will ensure you are always ahead of the game. Creatively wielding these AI tools will prove to be beneficial for your work in the short and long run.
Obviously, you need to also be cognizant of a variety of issues that can impact your ability to use these tools: data privacy concerns, copyright issues and being transparent with stakeholders about how, when and why these tools were used. But by proceeding with honesty and creativity, you can find a way to stay ahead of the curve.
While artificial intelligence is quickly reshaping the role of the communicator’s work, knowing how and when to use AI tools will continue to be an invaluable part of our jobs.
