Put the kettle on + take a moment to in invest in yourself
Identifying your startup's target audience is crucial to develop marketing strategies + products that meet needs. Here are some tips to get started :: Analyze Your Product or Service: Start by understanding what you are offering. List the features and benefits of your product or service, and consider what problems...
The best marketing strategy for your startup depends on various factors, including your industry, target audience, budget, and goals. However, here are some effective strategies that many startups can consider :: Content Marketing: Create valuable, informative, and engaging content (blogs, videos, infographics) that addresses your audience's pain points and interests....
Using AI to build a marketing plan for your startup can significantly enhance efficiency and effectiveness. Market Research and Analysis:o Data Gathering: Use AI tools to analyze market trends, consumer behavior, and competitors. Google Trends, SEMrush, Ahrefs can provide insights into what your target audience is searching.o Sentiment Analysis: AI...
Building a brand for your new startup involves several key steps to create a strong and recognizable identity. Here's a head start :: Define Your Brand Purpose and Values:Clarify why your startup exists and what it stands for. Identify core values that reflect your mission and guide your business decisions....
Marketing a startup effectively requires a combination of strategy, creativity, and adaptability. Here's a great starting list to consider :: Define Your Target Audience: Understand who your potential customers are. Create buyer personas to identify their needs, preferences, and behaviors. Develop a Unique Value Proposition: Clearly articulate what makes your...
In today’s digital world, businesses must go beyond sleek designs to create meaningful connections with customers. Here are three core principles that can elevate your customer experience and drive lasting success. 1. Frame the digital experience in the business context Successful companies understand that digital experiences should align with broader...
In today's competitive market, brands are increasingly leveraging content marketing and native advertising to grab consumer attention, with 70% of people preferring to learn about products through content rather than traditional ads. This raises an important question: which strategy effectively maximizes brand awareness and ROI? To explore this, Fractl teamed...
Welcome to the influencer economy, where content creators are redefining marketing! Today, passionate smaller creators are driving product demand and forging authentic connections with consumers. These innovators are at the forefront of marketing, turning niche interests into powerful trends and reshaping how brands engage with their audiences. The Impact of...
In the exhilarating world of social media, where trends shift at lightning speed, savvy practitioners are embracing a groundbreaking strategy: virtual influencers! These captivating computer-generated personalities are redefining how brands connect with their audiences. Ready to transform your marketing game? Here are the game-changing reasons why you should get on...
Have you ever wondered just how powerful customer referrals can be? Well, new research from Harvard Business Review titled "Customer Referrals Are Contagious" has uncovered insights into what's called "referral contagion." And it’s nothing short of amazing! So, what’s the big deal? It turns out that customers who come to...
History’s great achievers - a Mozart, a Da Vinci, a Jobs and a Musk, have always managed themselves. That is what makes them great achievers. They are the rare exceptions among us ... so unusual in their talents and accomplishments as to be considered outside the boundaries of ordinary human...
Hey there! In a world that feels a bit like riding a rollercoaster in the dark — full of twists, turns, and the occasional loop-de-loop ... how do we create, lead, and nurture our organisations and communities? Let’s grab a cozy cup of your favorite brew, find a comfy spot,...
This is a scary time to be entering the job market. So, what should you do if you’re a recent graduate hunting for your first job in the midst of this pandemic? 1 :: Hone the skills that will make you a more marketable candidate for the field you’re trying...
With organizations facing increased urgency and unpredictability, being able to ask smart questions has become a key leadership skill—especially when setting strategy. Here are five types of questions to ask that can boost strategic decision-making. Investigative: What’s Known? When facing a problem or opportunity, the best decision-makers start by clarifying...
No matter what industry you’re in or how long you’ve been in it, the ability to learn is an essential skill. But it’s not as simple as acquiring knowledge. It’s a regular practice of trying out new things and seeing the world in new ways. You can conduct experiments as...
One of your core responsibilities as a manager is to develop the next generation of leaders. How can you help your superstar employees fulfill their potential? Here are three strategies. Measure their progress against key leadership competencies. These include team management, relationship building, and communication. Identify where your high potentials...
We live in an age of unprecedented opportunity :: If you've got ambition and smarts, you can rise to the top of your chosen profession, regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their employees' careers; knowledge workers must, effectively, be their own...
Many of us are realizing that simply running a team or company for our salary simply isn’t enough. It isn’t enough for our organizations. It isn’t enough for our employees. And it isn’t enough for us. We are looking for something more. Throughout the pandemic we were seeking stability, stillness...
It’s common to go through periods at work where you’re just not feeling it. No matter what’s sapping your motivation, these strategies can help you interrupt the cycle of numbness and paralysis—and restore your sense of agency. Detach. Being unhappy at work can cloud your decision-making and make you reactive....
Artificial intelligence [AI] is still all the rage. Generative AI, able to spit out images and text, is growing in popularity as more AI-supported tools are coming on board. “Generative-AI tools aren’t a fad. They will only become more present in our daily lives,” the Wall Street Journal reported. It’s...