bending the arc of people potential
for the marketer who's ready to stop executing and start leading — from manager to CMO
Put the kettle on + take a moment to in invest in yourself
Your boss just asked you to justify next quarter's budget.Or maybe you're job hunting and wondering which skills actually matter right now.Or perhaps you're just trying to figure out if you're spending your time on things that will be obsolete in two years.Here's what you need to know ... marketers...
There's a specific kind of exhaustion that doesn't show up on a sick day form. It's not burnout from overwork. It's burnout from under-purpose. You're hitting targets, managing your team, attending the right meetings - and feeling quietly hollow about all of it. That's not a performance problem. It's an...
You know you should be using AI. You've nodded along in enough meetings about it. But between the hype and the "how do I actually start," most marketers never bridge the gap. So here's your bridge. AI email subject lines are subject line options generated by large language models like...
Most of the AI-and-marketing conversation is having the wrong argument. It's obsessing over which tools are best, which jobs are safe, which prompts work. All of it is a distraction from the question that actually matters. AI didn't change what great marketing requires. It just made the cost of not...
Everyone has an opinion on AI marketing tools right now. Most of them are wrong. Not because AI isn't delivering - it is. But because most "top 10 lists" were written to rank, not to help you decide. You end up with a shiny roundup, no decision-making framework, and another...
Here's the uncomfortable truth no one's saying loudly enough: the skills that got you to where you are today may not be the ones that keep you there. That's not a criticism. It's arithmetic. The conversation about human skills in the AI economy has moved well past theory. AI is...
You've heard it a thousand times. "AI is transforming marketing." It's on every conference slide, every LinkedIn thought piece, every vendor deck you've ever closed without reading. Here's what most of those takes miss. AI isn't just a prediction machine. It's a decision engine. And if you're only using it...
That gap isn't a technology problem. It's a decision problem. According to a Forrester survey cited in Harvard Business Review (2024), 89% of marketers believe their organization needs to increase its use of AI to stay competitive. Yet only half say they've meaningfully adopted it, per SwissCognitive research. The tools...
Your students aren't disengaged because they're lazy. They're disengaged because they can't see the point. Purpose-driven student engagement is the practice of connecting undergraduate students' sense of life purpose to their academic and career goals - with measurable impact on retention, persistence and graduation rates. That distinction matters more than...