SHIFT 2 OF 5
From Reacting to
Anticipating
For years the outlet name was the metric. The bigger the masthead, the bigger the win. Then your audience stopped getting to the masthead – and started reading an AI summary instead. This is the scorecard I rebuilt when I realized the placements I was most proud of were the ones AI couldn’t see. […]
Three shifts reshaping PR and communications in 2026 – AI citations, disclosure compliance, and authentic voice. What to track and do in the next 30 days. […]
Your content is invisible if AI doesn’t cite it. This guide shows you how to optimize for Answer Engine Optimization in 2026. […]
35% of buyers now discover brands through AI before they search. Organic CTR is down 61% where AI answers appear. Here’s what CMOs need to do about GEO and AEO right now — with verified data and three actions for this week. […]
How do you use AI in marketing effectively in 2026? This guide covers the strategy, benchmarks, and 4-phase implementation roadmap — plus a free visual playbook to share with your team […]
60% of Google searches end without a click. Your rankings haven’t moved – but your visibility has. Here’s the distinction that changes everything. […]
Multimodal prompting is how the world’s biggest brands are generating campaign visuals that look like real people. Here’s the brief your team should be running. […]
Most influencer campaigns buy reach. Audiences reward relevance. Here’s how to build influencer partnerships that actually convert – backed by HBR research. […]
AI search traffic will overtake Google by 2028. 52% of marketers are already adapting their content strategy. Learn what they’re doing and how to start. […]
Marketers spent $400 B on online media in 2025. Creator spending grew 20%, CTV 15%. What channels are dying and which skills should you build now? […]
Google isn’t the only front door anymore. CMO Nicola Ziady breaks down AEO and GEO — what they are, why they matter, and the no-budget tactics that help marketers get cited by AI search engines today. […]
AI is reshaping what work means. The professionals who thrive will master the five human skills machines can’t replicate. Here’s what that looks like in practice.
In this new environment, the skills that differentiate us from machines will take precedence. These include creativity, curiosity, courage, compassion, and communication — collectively referred to as the five C’s of innovation. […]
Most marketing teams are generating insights they never act on. The competitive advantage isn’t in the tool — it’s in the system that closes the gap between “we know” and “we did something about it.” […]
89% of marketers say their org needs more AI. Half haven’t acted. Here’s how to close that gap — practically, strategically, today.
Here’s a how-to guide to inspire you to incorporate AI into your marketing strategy successfully. […]