Market anticipation strategy: 58.5% Lead Growth
Most leaders are trapped in reaction. They wait until the crisis hits to ask ‘what should we measure?’ By then, they’re scrambling. Anticipatory marketing strategy is different thinking: asking ‘what if our scoreboard is changing?’ before everyone else realizes the game changed. The University of Cincinnati positioned themselves six months early. When traffic collapsed and competitors panicked, they were calm – already measuring what mattered. That’s how anticipatory marketing strategy works. This is how you move before urgency. […]
