Your AEO Investment Has a Payback Period. Here’s the Proof.
AEO delivers 2.4-5x conversion rates, $90M+ pipeline, and 6x trial growth. Here’s the business case your board needs – with named results and sourced numbers. […]
Category: From Data to Insight
SHIFT 5 OF 5
From Data to
Insight
They walk in with a point of view, not a spreadsheet.
How to Measure AI Marketing ROI in 2026: The Real Framework
Most AI marketing ROI formulas only measure the floor. Here’s a practical three-layer framework for measuring what your CFO actually cares about. […]
Your Team Uses AI Daily. Are You Measuring It?
94% of marketing teams use AI. Only 41% can prove it’s working. Here’s the measurement framework that separates results from activity. […]
Your Media Strategy Has a Paywall Problem
BLUF: You landed the placement. Your leadership celebrated. The AI your audience queried that afternoon didn’t read it – because it was behind a paywall. Most PR strategies in 2026 are optimized for a media environment that no longer controls what your audience finds first. This post is about the one that does. By Nicola […]
Your Ultimate AI Brand Audit
BLUF: Most marketers assume their digital presence speaks for itself. It does – just not always in the way they think. When I searched my own name in ChatGPT, it categorized me as someone interested in fashion. I am a CMO who wrote a book about AI marketing. This post walks through what an AI […]
You Know AI Citation Matters. So why Don’t You Have a Strategy?
Informed inertia is why 68% of marketing leaders are aware of AI citation but only 52% are acting. New poll data reveals which group you’re in – and how to fix it. […]
How the Fastest Brands in the World Respond to Trends Before You’ve Seen Them
A Culture Squad is a small, semi-autonomous marketing team with real-time listening tools and genuine publishing authority. Here’s how Vaseline, Stanley, Heinz, L’Oréal and Coca-Cola use the model — and how you can build one in any organisation. […]
AI Is Now the Gatekeeper. Most Marketers Are Still Knocking on the Wrong Door.
AI ad spend is up 63% in 2026. Meta’s agents are running campaigns without you. Google is about to put ads inside Gemini. LinkedIn is the most-cited professional domain in AI. And 85% of pages ChatGPT reads never get cited. Here’s what’s changed — and the specific moves to make right now. […]
AI search converts 5x the rate of Google – but 62% of brands are invisible to it. Here’s how to optimise for ChatGPT, Perplexity.
AI search traffic will overtake Google by 2028. 52% of marketers are already adapting their content strategy. Learn what they’re doing and how to start. […]
Marketing Budget Trends 2026: Where the Money’s Going
Marketers spent $400 B on online media in 2025. Creator spending grew 20%, CTV 15%. What channels are dying and which skills should you build now? […]