Data without a point of view is just a spreadsheet.
Insight is data that changes what you do next. Turn your numbers into narrative.
Families and AI tools now check your brand promise against public data on cost and outcomes before they ever contact you, so the higher ed marketers who come through this will lead with proof, not promises. […]
Earned media drives 84% of AI citations, according to Muck Rack. I tested that on my own brand: 1,461 AI mentions in five months, and more than 80% were me quoting myself. Hungry people get quoted. Thirsty people quote themselves. The 15-minute Triangulation Check shows you which one you are. […]
75% of AI citations come from individuals. Your approval structure prevents experts from speaking. Here’s how to fix it. […]
AEO delivers 2.4-5x conversion rates, $90M+ pipeline, and 6x trial growth. Here’s the business case your board needs – with named results and sourced numbers. […]
Most AI marketing ROI formulas only measure the floor. Here’s a practical three-layer framework for measuring what your CFO actually cares about. […]
94% of marketing teams use AI. Only 41% can prove it’s working. Here’s the measurement framework that separates results from activity. […]
BLUF: You landed the placement. Your leadership celebrated. The AI your audience queried that afternoon didn’t read it – because it was behind a paywall. Most PR strategies in 2026 are optimized for a media environment that no longer controls what your audience finds first. This post is about the one that does. By Nicola […]
BLUF: Most marketers assume their digital presence speaks for itself. It does – just not always in the way they think. When I searched my own name in ChatGPT, it categorized me as someone interested in fashion. I am a CMO who wrote a book about AI marketing. This post walks through what an AI […]
Informed inertia is why 68% of marketing leaders are aware of AI citation but only 52% are acting. New poll data reveals which group you’re in – and how to fix it. […]
A Culture Squad is a small, semi-autonomous marketing team with real-time listening tools and genuine publishing authority. Here’s how Vaseline, Stanley, Heinz, L’Oréal and Coca-Cola use the model — and how you can build one in any organisation. […]
AI ad spend is up 63% in 2026. Meta’s agents are running campaigns without you. Google is about to put ads inside Gemini. LinkedIn is the most-cited professional domain in AI. And 85% of pages ChatGPT reads never get cited. Here’s what’s changed — and the specific moves to make right now. […]
AI search traffic will overtake Google by 2028. 52% of marketers are already adapting their content strategy. Learn what they’re doing and how to start. […]
Marketers spent $400 B on online media in 2025. Creator spending grew 20%, CTV 15%. What channels are dying and which skills should you build now? […]
