SHIFT 5 OF 5
From Data to
Insight
BLUF: Most marketers assume their digital presence speaks for itself. It does – just not always in the way they think. When I searched my own name in ChatGPT, it categorized me as someone interested in fashion. I am a CMO who wrote a book about AI marketing. This post walks through what an AI […]
Informed inertia is why 68% of marketing leaders are aware of AI citation but only 52% are acting. New poll data reveals which group you’re in – and how to fix it. […]
A Culture Squad is a small, semi-autonomous marketing team with real-time listening tools and genuine publishing authority. Here’s how Vaseline, Stanley, Heinz, L’Oréal and Coca-Cola use the model — and how you can build one in any organisation. […]
AI ad spend is up 63% in 2026. Meta’s agents are running campaigns without you. Google is about to put ads inside Gemini. LinkedIn is the most-cited professional domain in AI. And 85% of pages ChatGPT reads never get cited. Here’s what’s changed — and the specific moves to make right now. […]
AI search traffic will overtake Google by 2028. 52% of marketers are already adapting their content strategy. Learn what they’re doing and how to start. […]
Marketers spent $400 B on online media in 2025. Creator spending grew 20%, CTV 15%. What channels are dying and which skills should you build now? […]