Category: From Managing to Multiplying

You're still the bottleneck

Every meeting you run is an hour someone else could've owned.
The best managers make themselves unnecessary.

Shift 4 - Multiply through people

The 2 + 2 = 22 Rule: How to Turn Your Leadership Team Meeting Into Strategy

Posted on by Nicola Ziady

The 2 + 2 = 22 Rule, coined by CMO Nicola Ziady, says leadership meetings multiply results when they stop collecting team updates and solve one shared problem instead. At a major academic research institution, that shift produced an integrated AI content strategy that grew organic leads 83% year over year while organic search traffic fell 17%. The rule runs on three moves: one problem, one decider, one shared measure. […]

Read More

What a Higher Ed CMO Actually Does in 2026

Posted on by Nicola Ziady

A higher ed CMO leads an institution’s brand and reputation, shares enrollment marketing, and is now accountable for how the institution appears in AI-generated answers. Much of it runs on influence, because many of the marketers doing the work don’t report to the CMO. In Harvard Business Review’s study of CMO roles, only 22% of job descriptions said how the CMO would be measured. You’re judged on a scorecard most job descriptions never write down. […]

Read More