How to Write Better AI Prompts: 5 Real TCREI Examples
Most marketing leaders blame the AI. The problem is the brief. The Google TCREI framework – Task, Context, References, Evaluate, Iterate – fixes this in 5 steps. […]
About:Nicola
Website:
https://nicolaziady.com
Profile
Nicola Ziady is a Chief Marketing Officer and marketing strategist with twenty years of experience in higher education and healthcare. Originally from Ireland and based in Ohio, she is a software engineer turned CMO who writes about AI strategy and marketing leadership at nicolaziady.com, where she created the Invisibility Paradox, the CITE Framework, and the 5 Shifts Marketing Leadership Framework.
Posts by Nicola :
The Best A.I. Marketing Playbook for 2026 [Free Guide]
How do you use AI in marketing effectively in 2026? This guide covers the strategy, benchmarks, and 4-phase implementation roadmap — plus a free visual playbook to share with your team […]
Your Rankings Are Fine. Your Visibility Isn’t.
60% of Google searches end without a click. Your rankings haven’t moved – but your visibility has. Here’s the distinction that changes everything. […]
You’re Briefing AI With Words Alone. Learn How To Stop Your Campaign Imagery Looks Like Stock.
Multimodal prompting is how the world’s biggest brands are generating campaign visuals that look like real people. Here’s the brief your team should be running. […]
Why Your Certification Choice Determines Whether Your Team Gets Cited or Stays Invisible
Your certification choice signals whether you’re building for speed or visibility. Most teams pick wrong – they optimize for faster execution instead of building the structural thinking that makes LLMs cite their work.The certifications that teach you how systems think (not just how to use tools faster) are the ones that determine whether you get seen by AI or stay invisible. […]
Authentic Influencer Marketing – 5 Strategies That Actually Build Consumer Trust
Most influencer campaigns buy reach. Audiences reward relevance. Here’s how to build influencer partnerships that actually convert – backed by HBR research. […]
AI search converts 5x the rate of Google – but 62% of brands are invisible to it. Here’s how to optimise for ChatGPT, Perplexity.
AI search traffic will overtake Google by 2028. 52% of marketers are already adapting their content strategy. Learn what they’re doing and how to start. […]
Marketing Budget Trends 2026: Where the Money’s Going
Marketers spent $400 B on online media in 2025. Creator spending grew 20%, CTV 15%. What channels are dying and which skills should you build now? […]
You’re Good at Your Job. But Is Your Job Good for You?
Ikigai at work means aligning what you love, what you’re good at, and what the world needs. Here’s how marketing leaders use it to lead with purpose. […]
AEO vs SEO: What You Need to Know
Google isn’t the only front door anymore. CMO Nicola Ziady breaks down AEO and GEO — what they are, why they matter, and the no-budget tactics that help marketers get cited by AI search engines today. […]
You’re Not Using AI Yet. This 5-Minute Task Will Change That.
Stop staring at a blank subject line. Copy this AI prompt, fill in three fields, and get 10 high-converting options in under 5 minutes. No learning curve required. […]
AI Didn’t Change Marketing. It Just Made Judgment Expensive to Ignore.
The marketers who don’t upskill won’t be overtaken. They’ll simply be left behind — quietly, permanently, and faster than they expect. […]
AI and Human Skills :: Redefining Success in the Workforce
AI is reshaping what work means. The professionals who thrive will master the five human skills machines can’t replicate. Here’s what that looks like in practice.
In this new environment, the skills that differentiate us from machines will take precedence. These include creativity, curiosity, courage, compassion, and communication — collectively referred to as the five C’s of innovation. […]
AI in Marketing: What It Does and What You’re Missing
Most marketing teams are generating insights they never act on. The competitive advantage isn’t in the tool — it’s in the system that closes the gap between “we know” and “we did something about it.” […]
89% of Marketers Know They Need More AI. Half Are Still Waiting.
89% of marketers say their org needs more AI. Half haven’t acted. Here’s how to close that gap — practically, strategically, today.
Here’s a how-to guide to inspire you to incorporate AI into your marketing strategy successfully. […]
Purpose Isn’t a Wellness Initiative. It’s a Graduation Strategy
When students connect purpose to career goals, dropout rates fall and engagement rises. Here’s what the research says — and what it means for your work in higher ed. […]