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Nicola Ziady
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    • The 5 Shifts Marketing Leadership Framework

About:Nicola

Website: https://nicolaziady.com Profile Nicola Ziady is Chief Marketing Officer and a national marketing strategist with twenty years of experience in higher education and healthcare. A software engineer turned CMO, she writes about AI strategy, marketing leadership, and the 5 Shifts framework at nicolaziady.com.

Posts by Nicola :

AI in Marketing: What It Does and What You’re Missing

Posted on April 10, 2026 by Nicola Ziady

Most marketing teams are generating insights they never act on. The competitive advantage isn’t in the tool — it’s in the system that closes the gap between “we know” and “we did something about it.” […]

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89% of Marketers Know They Need More AI. Half Are Still Waiting.

Posted on April 10, 2026 by Nicola Ziady

89% of marketers say their org needs more AI. Half haven’t acted. Here’s how to close that gap — practically, strategically, today.

Here’s a how-to guide to inspire you to incorporate AI into your marketing strategy successfully. […]

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Purpose Isn’t a Wellness Initiative. It’s a Graduation Strategy

Posted on April 10, 2026 by Nicola Ziady

When students connect purpose to career goals, dropout rates fall and engagement rises. Here’s what the research says — and what it means for your work in higher ed. […]

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