Marketing Budget Trends 2026: Where the Money’s Going
Marketers spent $400 B on online media in 2025. Creator spending grew 20%, CTV 15%. What channels are dying and which skills should you build now? […]
About:Nicola
Website:
https://nicolaziady.com
Profile
Nicola Ziady is Chief Marketing Officer and a national marketing strategist with twenty years of experience in higher education and healthcare. A software engineer turned CMO, she writes about AI strategy, marketing leadership, and the 5 Shifts framework at nicolaziady.com.
Posts by Nicola :
You’re Good at Your Job. But Is Your Job Good for You?
Ikigai at work means aligning what you love, what you’re good at, and what the world needs. Here’s how marketing leaders use it to lead with purpose. […]
AEO vs SEO: What You Need to Know
Google isn’t the only front door anymore. CMO Nicola Ziady breaks down AEO and GEO — what they are, why they matter, and the no-budget tactics that help marketers get cited by AI search engines today. […]
You’re Not Using AI Yet. This 5-Minute Task Will Change That.
Stop staring at a blank subject line. Copy this AI prompt, fill in three fields, and get 10 high-converting options in under 5 minutes. No learning curve required. […]
AI Didn’t Change Marketing. It Just Made Judgment Expensive to Ignore.
The marketers who don’t upskill won’t be overtaken. They’ll simply be left behind — quietly, permanently, and faster than they expect. […]
AI and Human Skills :: Redefining Success in the Workforce
AI is reshaping what work means. The professionals who thrive will master the five human skills machines can’t replicate. Here’s what that looks like in practice.
In this new environment, the skills that differentiate us from machines will take precedence. These include creativity, curiosity, courage, compassion, and communication — collectively referred to as the five C’s of innovation. […]
AI in Marketing: What It Does and What You’re Missing
Most marketing teams are generating insights they never act on. The competitive advantage isn’t in the tool — it’s in the system that closes the gap between “we know” and “we did something about it.” […]
89% of Marketers Know They Need More AI. Half Are Still Waiting.
89% of marketers say their org needs more AI. Half haven’t acted. Here’s how to close that gap — practically, strategically, today.
Here’s a how-to guide to inspire you to incorporate AI into your marketing strategy successfully. […]
Purpose Isn’t a Wellness Initiative. It’s a Graduation Strategy
When students connect purpose to career goals, dropout rates fall and engagement rises. Here’s what the research says — and what it means for your work in higher ed. […]